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Real Estate Video and YouTube Statistics

7/31/2012

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By Mike Maloney

According to National Association of Realtors, 73% of sellers say they would list with a real estate agent that would use video to market their property. Yet, less than 2% of real estate agents use YouTube videos, and out of that 2% most are doing it poorly.

 Video Statistics

·        98% of consumers start their home search on the Internet.

·        The average visitor spends 48 seconds on a website.

·        The average visitor spends 5 minutes and 50 seconds on a website that has video.

·        Properly optimized websites that include a video are 57% more likely to be on page 1 of Google.

·        Video is 53 times more effective than text alone.

·        “90% of web traffic will be video by 2013″ – YouTube.

·        48 Hours of Video are uploaded to YouTube every minute.

·        YouTube has 3 Billion video views per – Day!

·        YouTube is the 2nd largest search engine – behind Google.

·        Consumers are more likely to select a video result in a Google search compared to text.

·        Video is the fastest way to share information. It’s not just fast, its emotional and believable!

·        Since 2009, video traffic from mobile devices has increased 5000%. Yes – that’s FIVE THOUSAND!

·        Email campaigns are 90% more effective when video is incorporated.

·        84% of the US internet audience watched a video online in May 2012.

·        Video is being used by more than 50% of online marketers today.

·        Video viewers on a smart phone will reach 51 Million people in 2012.

·        Google’s new Voice Recognition Software searches YouTube videos and thus increases the effectiveness of search engine optimization and internet exposure.



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